Eastern Standard

Uniting baseball fans & foodies

Eastern Standard is a restaurant near Fenway Park, home of the Boston Red Sox baseball team.

This ad concept takes a fresh spin on the traditional restaurant ad. Although no real food is present, the plating and styling of dishes still showcase the gourmet food experience. Created for baseball's opening day, these ads draw attention to both baseball fans and foodies. 

Behind the Scenes

See below for all the exploration dishes I cooked up from a disassembled baseball.