Full Circle Collection
An Upcycled Holiday Collection
ThredUP, an online thrift store, partnered with Brooklyn-based designer Zero Waste Daniel to create an upcycled holiday collection made from 100% secondhand clothes. The collection included affordable gifts across apparel, accessories, and home goods. ThredUp worked with The Nanny star and style icon Fran Drescher to bring the trash-to-treasure collection to life for the ultimate fashion throwback.
The art direction of the photography and campaign was inspired by Zero Waste Daniel’s signature patchwork style. We chose rich velvety fabrics to shoot on to convey the coziness of the holidays, while complementing ZWD’s textured handiwork.
“I love the ethos of this collection, and working with ThredUp and Zero Waste Daniel to create Fran Fine-approved custom looks was a dream. This holiday season, it’s so important to consider buying gifts that are planet friendly and give back. This upcycled collection is the perfect way to get into the holiday spirit. It’s especially close to my heart because ThredUp is donating a portion of proceeds to my organization, Cancer Schmancer.” — Fran Drescher, actor and philanthropist
The campaign results
39.8M total impressions. Covered by Vogue, InStyle, Vanity Fair, Adweek, and more.
75% of landing page traffic came from new visitors
485 SMS sign-ups
4X revenue generated compared to other buzzy brand campaigns
