Annual Report Book Design
San Francisco Travel is a tourism association for the city. Every year they produce a year-in-review booklet. The design inspiration for the 2016 book was creating a San Francisco scrapbook. SF is a melting pot of different communities and ideas coming together. This collage-style direction allows f0r visual storytelling with a diverse collection of photography.
Before landing on the scrapbook concept seen above, I shared several other visual layout themes with the San Francisco Travel team. Below are some moodboards I collected for each idea, along with a few designed spreads as proof of concept.
Creative Director: Kevin Gammon
Design Director: Paul Rogers
Design Team: Angela May Chen, Emily Hofmeyer